The sacrifices made by farmers and ranchers as they struggle through ice, rain, snow, 100 degree temperatures , floods and drought are highlighted in a new advertising campaign for the Oklahoma Farm Bureau.

“We want everyone to understand the tremendous effort our producers extend every day to provide a safe, abundant food supply,” said Mike Spradling, OFB president. “We’re excited about promoting the solid image of our producers. They truly work hard and deeply care for their livestock.”

Spradling’s comments are echoed in the ad campaign’s theme: “Oklahoma Farm Bureau: Feeding and clothing the world...one farmer at a time.”

Phase one of the program kicks off Feb. 1 with a statewide radio blitz of commercials. The commercials feature Farm Bureau leaders “getting up at 6 a.m. to feed the cattle” and “rushing to harvest the wheat before the storms roll in.” The ads can be heard on the Oklahoma News Network (ONN), AgriNet, Radio Oklahoma Network, KRMG-AM and KFRM-AM.

Audio is available (follow the "more" link).

You can listen to each of the ads by pushing the play button in the audio player. You can download an mp3 of each ad by clicking the ad names.

"Boyer"

"Cattle Call"

"Poultry"

"Wheat"